By Levy Masiteng
GoTyme Bank has opened its first mall-based customer hubs and will remove kiosks from Pick n Pay stores by month-end, reshaping the physical footprint of one of South Africa’s fastest-growing digital banks.
It’s first two Customer Experience Hubs are now operating at Rosebank Mall in Johannesburg and Dobsonville Mall in Soweto, as the bank shifts part of its in-person support away from supermarket kiosks and towards shopping centre-based service points.
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GoTyme said the move is intended to combine digital banking with face-to-face help for customers who still need assistance with services such as debit card issuance, deposits and withdrawals.
The kiosks inside Pick n Pay stores will no longer be available from 31 March, although customers will still be able to deposit and withdraw cash at Pick n Pay tills.
The bank said it will continue operating kiosks in selected TFG (formerly The Foschini Group) and Boxer stores while rolling out more mall-based hubs around the country.
“Banking distribution is changing,” chief executive Cheslyn Jacobs said in a LinkedIn post.
“Today, more people are opening accounts digitally. They’re banking on their phones. Yet physical access remains important for deposits, withdrawals, and when customers need to speak to a helpful human.”
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The expansion comes weeks after the bank formally changed its name from TymeBank to GoTyme Bank, a rebrand it said aligned the South African business with the Tyme Group, which serves about 20 million customers globally.
The bank now serves more than 12 million customers locally, up from the 10 million milestone it announced in 2024. It launched in South Africa in 2019.
