Mercedes-Benz Group AG unveiled an electric sports car designed to win over drivers still craving the sound and feel of a powerful combustion engine.
The Mercedes-AMG GT 4-Door Coupé’s three electric motors propel the model to a top speed of 186 miles an hour.
But the car also simulates gear shifts and reproduces the throaty soundtrack of a V8 engine, a move catering to buyers who have so far shunned the German manufacturer’s battery-powered models.
The strategy marks a break from the minimalist approach that defined Mercedes’s early EVs.
It puts the company in more direct competition with Porsche AG and Ferrari NV, which are also trying to preserve the emotional pull that built their brands as the industry shifts away from combustion engines.
The launch comes at a delicate moment for Mercedes, which has been forced to scale back some of its electric ambitions after weak demand for its
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