- Discover how the Democratic Party’s embrace of polling transformed South African politics.
- Why the DA’s polling machine gives it an edge – and why the ANC’s reliance on mass mobilisation may be its Achilles’ heel.
- Can the ANC escape “liberation movement syndrome” before history reduces it to a footnote?
By Jonathan Erasmus
Polling is globally accepted as one of the most reliable mechanisms available to political parties seeking to gauge their likely electoral performance.
Importantly, however, the most vital data is not always which voters a party wins or loses, but why it wins or loses them and where those differences lie.
After the historic 1994 democratic election, the systematic use of modern polling and voter targeting was embraced by a party that had secured just 1.7% of the national vote: the Democratic Party.
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Led by Tony Leon, the party
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