EARLIER today on June 26, Kanye West took to Twitter to announce his multi-year Yeezy deal with Gap, using the hashtag #WESTDAYEVER with an apparent logo for the upcoming line set to debut in 2021.
The iconic partnership marks a full-circle moment for West, as one of his first introductions to the fashion world was working retail as a teen at a Gap store in Chicago.
In a 2015 interview with The Cut, West seemed to have foreseen this collaboration when he said: “One of my dreams was to be the head creative director of the Gap. I’d like to be the Steve Jobs of the Gap … [I want] full Hedi Slimane creative control of the Gap.”
The 43-year-old musician-turned-designer revealed his appointment to Mowalola Ogunlesi as the official design director of Yeezy Gap.
Ogunlesi, who moved from Lagos, Nigeria to England at the age of 12, graduated from Central Saint
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