SONY Group Corp. said Wednesday it aims to connect with 1 billion users globally via its gaming, anime and other entertainment services, more than a sixfold increase from the current level, as part of its drive to solidify its foundation as a creative entertainment company.
Under a business strategy unveiled Wednesday, Sony said it will spend about ¥2 trillion in the next three years to March 2024 on key growth areas such as entertainment and technology.
Sony has been riding on the popularity of its PlayStation 5 game console and related software along with the blockbuster animated movie based on the popular “Demon Slayer” manga series, co-distributed by a subsidiary.
“We want to increase the number of people we connect with to 1 billion from the current 160 million,” Sony Group Chairman and CEO Kenichiro Yoshida told an online briefing on the business strategy, adding that anime and gaming go
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