AUGUST 4th marked the birthday of Louis Vuitton, the man behind the French fashion house and luxury goods company whose signature logo can be spotted from miles away.
Over the course of a few months, the maison will celebrate their founder globally with Louis 200, which will feature creative activations designed to capture and highlight the spirit of Louis Vuitton himself.
These include store windows showcasing the iconic trunk reimagined by 200 contributors to a large-scale triptych of Louis Vuitton painted by Alex Katz, a documentary titled Looking for Louis that retraces his steps as a young visionary and designer, and even Louis: The Game, accessible through the App Store and Google Play, and more.
Meanwhile, luxury fashion houses Burberry and Louis Vuitton are turning to non-fungible tokens and gaming to promote their brands, as interest in digital art takes off.
Burberry will be releasing an NFT game character called
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