THREE months after McDonald’s suspended operations in Russia, hundreds of people streamed into its famous former outlet on Moscow’s Pushkin Square as the restaurant reopened Sunday under a Russian owner and a new name.
In March, McDonald’s halted operations of its company-run restaurants in Russia. Although some run by franchisees stayed open, the action by the multinational fast-food chain was among the most visible responses by foreign companies to Russia sending troops into Ukraine.
Two months later, McDonald’s decided to leave Russia altogether and sold its 850 restaurants to Alexander Govor, who held licenses for 25 franchises in Siberia.
Govor is moving fast to reopen the shuttered outlets. It wasn’t until a couple of hours before the Pushkin Square restaurant opened that the Russian chain’s new name was announced: Vkusno-i Tochka (Tasty-period).
The logo is different, but still evokes the golden arches: a circle and two yellow oblongs — representing a beef patty and
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