SONY chairman and CEO Tom Rothman did not hold back Monday on the opening night of CinemaCon in Las Vegas, reminding a crowd of theater owners and exhibitors that Sony is and was the “only major studio dedicated entirely to theatrical.”
The studio’s motion pictures group president Josh Greenstein added that while other studios experimented with streaming and shortened theatrical windows over the past few years, Sony stayed the course.
“Just two years ago in the throes of the pandemic, there was a lot of noise, a lot of talk about the death of exhibition,” Greenstein said on stage at The Colosseum at Caesars Palace. “The future, everyone said, was streaming.”
Now some of those studios who pivoted are “realizing the value of exclusive theatrical windows and reversing course,” he said. Some streamers are even getting into the theatrical game in a meaningful way.
“Oh how the times have changed,” Greenstein said.
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