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Taylor Swift and the end of the Hollywood writers strike – a tale of two media narratives

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Aarushi Bhandari

This fall, I’ve been starting my sociology classes by asking my students to share some uplifting news they’ve come across.

On Tuesday, Sept. 26, 2023, they were abuzz about Taylor Swift’s appearance at the Kansas City Chiefs game on Sunday. Swift and Chiefs tight end Travis Kelce had left Arrowhead Stadium together in Kelce’s convertible, confirming dating rumors.

As a scholar of the attention economy, I wasn’t exactly surprised. Many of my students love Swift’s music, and the story had dominated major social media platforms like X, formerly known as Twitter, as a trending topic.

But I was taken aback when I learned that not a single student had heard that the Writers Guild of America had reached a deal with the Alliance of Motion Picture and Television Producers, or AMPTP, after a nearly 150-day strike. This historic deal includes significant raises, improvements in health care and pension

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