Simon Nare
Marketing South Africa as a tourist destination of choice will be the key focus of the Department of Tourism and this will receive a substantial chunk of its R2.3 billion budget allocation for the 2024/2025 financial year.
Department of Tourism Minister Patricia de Lille in her budget speech in the National Assembly on Tuesday revealed that SA Tourism will get R1.2 billion of the R2.3 billion of the department’s budget while the remaining money will be spread across other entities in the department.
The entity’s budget will also be spread across its five programmes with a significant portion allocated for leisure tourism marketing, business events and visitor experience among others.
“The allocation of to the entity’s core programmes include R836,8 million for leisure tourism marketing, R199,9 million for business events and R86,4 million for visitor experience.
“One of the key areas of work for this financial year will
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