By Simon Nare
South African Tourism is looking at overhauling its marketing strategy specifically to fully tap into the Chinese market, with several challenges already identified.
Despite the introduction of the Trusted Tour Operator Scheme which has eased the accessibility of visa applications online, according to data gathered by the SAT, there are still challenges that need to be tackled.
The institution has revealed that although the number of Chinese arrivals has improved since Covid-19, they remain below half the arrivals recorded before the pandemic.
Gcobani Mancotywa, regional general manager for Asia, Australasia and Middle East, said it was for this reason that SAT had increased its investment in the China market for the 2025/26 fiscal year.
“Success in this space requires deep cultural understating, a strong digital presence and tailored experiences that speak to the evolving needs of Chinese travellers,” said Mancontywa.
Chinese tourists brought significant economic benefits, and
You’ve reached your free article limit
Subscribe to enjoy unlimited access to trusted journalism. Cancel anytime.
Subscribe nowNeed help? molokom@insidepolitic.co.za
