By Itzel Luna
It’s August, and horror and humor came to play.
In a month that’s long been known to let edgier movies thrive, Zach Cregger’s highly anticipated horror film “Weapons” did not disappoint, topping the box office during its debut weekend with $42.5 million domestically from 3,202 theaters. It made $70 million internationally.
The film’s success also handed its distributor, Warner Bros. Pictures, the seventh No. 1 opening of the year, and became the studio’s sixth film in a row to debut with over $40 million domestically.
“Freakier Friday,” Disney’s chaotic sequel to the 2003 classic, “Freaky Friday,” took the second spot during its premiere weekend, earning $29 million in 3,975 North American theaters. Lindsay Lohan and Jamie Lee Curtis return, this time for a double body-swapping between the mother-daughter duo and Lohan’s teen daughter and soon-to-be stepdaughter.
Viral marketing tactics, coupled with strong social media word-of-mouth, boded well for both films’ success, said
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