Before New York Fashion Week kicks off in Manhattan, some of the incoming brands are making an early first stop elsewhere — out in Queens, on the blue hard courts of the U.S. Open, where play continues through next weekend.
Just four days separate the two crosstown spectacles, which are beginning to have more in common than ever before.
In a sport where brands like Nike and Adidas were once the only players, the logos of Gucci and Miu Miu have started to weave their way in. Tennis fashion has been surging, and the luxury fashion industry doesn’t want to feel left out.
Luxury fashion partnerships in the tennis world historically have been somewhat sparse. They’ve been testing the waters in recent years, and lately, the deals have been flowing — Bottega Veneta with Lorenzo Musetti, Burberry with Jack Draper, Canali with Stefanos Tsitsipas and Dior with Zheng Qinwen have all come since January.
Coco Gauff wore tennis
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