The robbery at the Louvre has done what no marketing campaign ever could: It has catapulted France’s dusty crown jewels — long admired at home, little known abroad — to global fame.
One week on, the country is still wounded by the breach to its national heritage even as authorities Sunday announced arrests tied to the haul.
Yet the crime is also a paradox. Some say it will make celebrities of the very jewels it sought to erase — much as the Mona Lisa’s turn-of-the-20th-century theft transformed the then little-known Renaissance portrait into the world’s most famous artwork.
In 1911, a museum handyman lifted the Leonardo da Vinci masterpiece off its hook. The loss went unnoticed for more than a day; newspapers turned it into a global mystery, and crowds came to stare at the empty space. When the painting resurfaced two years later, its fame eclipsed everything else in
You’ve reached your free article limit
Subscribe to enjoy unlimited access to trusted journalism. Cancel anytime.
Subscribe nowNeed help? molokom@insidepolitic.co.za










