By Simon Nare
The Portfolio Committee on Tourism has instructed Tourism Minister Patricia de Lille to lead the department in formulating a comprehensive marketing strategy to promote domestic tourism, involving other stakeholders such as the South African Township and Village Tourism Association to ensure inclusivity.
Acting Chairperson Altia Sthembile Hlongo noted that the current Tourism Growth Partnership Plan before Parliament was unsatisfactory and tasked de Lille with revamping the plan to focus on domestic tourism, enabling the committee to gain a clearer understanding.
“Based on the Tourism Growth Partnership Plan, the Department of Tourism, in partnership with the sector and other stakeholders, should develop a specific domestic-targeted growth plan and coordinate domestic tourism initiatives,” she said.
De Lille led a delegation from the department, SA Tourism, SANParks, and the Tourism Business Council of South Africa (TBCSA) to appear before the committee, which sought clarity on how the entities planned to
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