Pharrell Williams opened a celebration year for Louis Vuitton’s monogram — marking the house’s 130th anniversary of its most recognizable signature — with a Fall-Winter 2026 men’s show that was equal parts brand pageant and movie set.
Inside the Louis Vuitton Foundation in Paris, the guests encircled the grassy runway.
At its center sat a glass-walled, minimalist apartment — part bedroom, part display box — where models kept entering and exiting like characters crossing movie scenes.
It was also a celebrity-heavy room, with a front row mixing music, film and online fame — SZA, Usher, Future, Jackson Wang and others, plus a runway debut to seal the crossover: BamBam of Korean boy band GOT7.
Fashion show spectacle
The soundtrack did as much scene-setting as the set.
A gospel choir and full orchestra performed live from the balconies, lifting what could have been a straightforward runway lap into something closer to
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