The Milan Cortina Olympics averaged 23.5 million viewers in the United States, making them the most-watched Winter Games since 2014 with a 96% larger audience than the Beijing Games four years ago.
NBCUniversal said the average includes combined audiences on NBC, Peacock, CNBC, USA Network and other digital platforms. It covered the live afternoon (2-5 p.m. EST) and prime-time (8-11 p.m. EST/PST) windows.
The figures are based on Nielsen’s Big Data + Panel ratings (through Feb. 19), Nielsen’s early figures for the final three days (Feb. 20-22) and digital data from Adobe Analytics.
Viewership numbers for the United States’ 2-1 overtime victory over Canada in men’s hockey on Sunday morning were not expected until Tuesday. The Canadian Broadcasting Corporation said on Monday that 8.7 million were watching in Canada when Jack Hughes scored the golden goal in overtime.
“I feel in so many ways that these Winter Olympics exceeded our
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