THE PREMIER Soccer League on Thursday announced that it has cut ties with Absa Bank, ending a longstanding relationship that has existed since 2007.
“We have enjoyed a long, fruitful relationship with the PSL and have supported the PSL’s work in South African football and sports development. While we will no longer be the anchor sponsor for the PSL, soccer will always remain close to our hearts. We are therefore exploring alternative options to continue our relationship with the PSL, said Daniel Mminele, Chief Executive of Absa Group.
“We would like to thank the PSL and the football community for the excellent partnership and support over the years
The 2019/20 season was halted back in March by the COVID-19 outbreak and the subsequent lockdown, but looks set to resume in the coming weeks pending government approval.
Media reports said a replacement title sponsor will no doubt be a priority now that a huge chunk of the league’s revenue stream – just over R136-million came in from Absa last year – is no longer part of the equation going forward
Said PSL chairman Dr Irvin Khoza: “The Absa Premiership era will forever be a reference point for football glory, both in term of club development and player performance in our sports history. The PSL is grateful to Absa for strengthening the league to true professionalism.”
“Memory is a prized component for football followers around the world. The period of 2007 to 2020 will forever be etched in the memories of football fans as a highpoint in the PSL.”
(Compiled by Inside Politics staff)