THE South African Communist Party (SACP) has called upon the South African Human Rights Commission (SAHRC) to take decisive action against Clicks for controversial racist advertisement posted on its social media platforms.
The SACP said it strongly condemned the advertisement by the Clicks Group.
“On Friday 4 September 2020, Clicks published on its website a TRESemme hair product marketing campaign portraying Black natural hair as damaged, frizzy and dry, and White natural hair as fine and normal. The Clicks message in the advert is nothing but racist, in more direct words-the darker the skin the uglier it gets, the lighter the skin the more good-looking it gets,” SACP said in a statement.
“The Clicks racist advert is not a mere publication of ‘insensitive and offensive images’, or an ‘error of judgment’, or an act of some junior employees, as per the claim by Clicks Group CEO Vikesh Ramsunder. It is
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