OPINION: South Africa Needs To Scale Its Creative Economy

IN order for South Africa’s economy to transition to keep up with 4IR developments, Glenn Gillis, CEO of Sea Monster, explains that we need to scale our creative economy.

If South Africa is to ever thrive, it needs to evolve and truly start to compete in the knowledge economy. Until our economy is realigned around how we can sell world-class thinking and creative skills, services, and time, with intangible products at the core, we will always be fighting the last war and not the next one.

The key here is using your skills to develop a complete business solution, embodied in a set of processes, tools, apps, or experiences that don’t depend on you being present when a value is exchanged.

Transitioning to a knowledge economy requires expanding those sectors of the economy doing knowledge work by finding ways to scale existing businesses with the capacity and experience to be