DEMAND for cosmetic treatments, including botox and fillers, has surged since the COVID-19 pandemic began. Dermatologists and plastic surgeons are attributing the boom to patients wanting to put their best face forward for online Zoom meetings, as well as increased time to attend appointments and recover from treatments.Botox is now the most popular non-surgical cosmetic treatment in the US, with a market size valued at $4.7 billion.
Over the past 20 years, the number of cosmetic Botox procedures have increased more than 700 percent, with over six million treatments performed every year.Now trending with millennials, preventative Botox involves stopping wrinkles before they have a chance to form. And although women still use the most Botox, more men are trying it, a trend known as “brotox.”
As a board-certified dermatologist who frequently administers Botox treatments, I am often asked how it works, what it achieves, how to avoid “bad Botox”
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