ABC’s telecast of the annual American Music Awards on Sunday with Taraji P. Henson as host was the latest awards show that implemented socially distanced and COVID-friendly production parameters to deliver live performances. The ceremony even had a live, socially distanced masked audience watching from the rafters.
The result: the AMAs hit a new low with a 1.0 rating in the adults 18-49 demographic and 3.80 million viewers in early Nielsen Live+Same Day data, a seven-tenths drop from last year’s telecast on the same weekend (the 2019 show adjusted up to a 1.8 rating and 6.73 million viewers). America’s Funniest Home Videos (0.5, 3.99M), the lead-in to the AMAs, also took a hit compared with its last original.
NBC’s Sunday Night Football continues to set the pace with the nail-biter of a game between the Kansas City Chiefs and Las Vegas Raiders (4.2, 15.17M), which the Chiefs won thanks
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