A MYSTERIOUS Sydney-based start-up that streams Indian baseball, Nicaraguan football and bare-knuckle boxing has beaten some of sports broadcasting’s biggest players to secure the exclusive rights to the UEFA Champions League in Australia.
Sports Flick – a streaming service that launched late last year and broadcasts predominantly fringe sports and football leagues with extremely niche local followings – has emerged as the shock winners of a blind auction-style tender process for the rights to the world’s most-watched club tournament, according to sources with knowledge of the deal.
The UEFA Champions League had been a cornerstone of Optus Sport’s football offering but the telco, along with other competitors, was left stunned by Sports Flick’s bid, which sources suggest was about $60 million for a three-year period, starting in the 2021-22 season – a significant increase on the last deal.
Sports Flick declined to comment on Saturday.
It is Sports Flick’s second
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