In focus: The Pulling Power Of Celebrity Wines

MANY of us grew up with Kylie Minogue. Back in the ‘80s, we watched her marry Scott in Neighbours, then join the Stock Aitken Waterman pop factory. Three-and-a-half decades later she is still in our lives as a respected singer. She’s got star staying power.

And the marketing bods know it. Ever the entrepreneur, Kylie has leant her name to fragrances, lingerie, homeware, books, DVDs, even furniture. But perhaps her most successful brand to date is her wine range, which she launched last May. Since then she has sold over a million bottles. It’s said to be one of the most successful and fastest-growing wine brands to have been launched in the UK.

Last month a rosé Prosecco was added to the line-up. Made in collaboration with Benchmark Drinks and family-owned Prosecco specialist Zonin, the pale pink fizz has notes of ‘fresh strawberries, raspberries and blossom’.

Yet there’s a