KELVIN CHAN AND BARBARA ORTUTAY
Goodbye, Twitter. Hello, X.
Elon Musk has unveiled a new “X” logo to replace Twitter’s famous blue bird as he follows through with a major rebranding of the social media platform he bought for $44 billion last year.
The X started appearing at the top of the desktop version of Twitter on Monday, but the bird was still dominant across the smartphone app. At Twitter’s headquarters in San Francisco, meanwhile, workers were seen removing the iconic bird and logo Monday until police showed up and stopped them because they didn’t have the proper permits and didn’t tAs of early afternoon, the “er” at the end of Twitter remained visible.
The haphazard erasure of both the physical and virtual remnants of Twitter’s past were in many ways typical of the chaotic way Musk has run the company since his reluctant purchase.
“It’s the end of an
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