By Nqobile Dludla
South African e-commerce company Takealot Group is ramping up on-demand delivery by repurposing its Mr D takeaway food platform to handle pet supplies, toys and other high-frequency purchase items in a bid to fend off growing competition.
Mr D, which before the COVID-19 pandemic focused on doorstep food delivery, has been repositioning itself as a broader convenience marketplace, a strategy born out of desperation five years ago when restaurant operations were restricted.
As competition intensifies in the e-commerce sector of Africa’s most developed economy – with the notable arrival of Amazon last year – Mr D is leveraging the shift to attract more customers and expand its market share.
Takealot Group, which is owned by technology investment group Naspers is betting big on Mr D to lead its next phase of growth as consumers demand more immediacy and convenience, its chief executive said.
In addition to Amazon, it is
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