Coming soon: Reese’s Cups, chocolate bars made from plants

Reese’s Peanut Butter Cups are getting the vegan treatment. The Hershey Co. said Tuesday that Reese’s Plant Based Peanut Butter Cups, which go on sale this month, will be its first vegan chocolates sold nationally. A second plant-based offering, Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt, will follow in April.

The chocolates are made with oats instead of milk, Hershey said.

Hershey has experimented with vegan chocolate before. It sold an oat-based chocolate bar called Oat Made in some test markets starting in 2021. But the new products will be the first sold throughout the U.S. under the “Plant Based” label.

Hershey said consumers want choice and are looking for products they consider healthier or with fewer ingredients, including reduced sugar and plant-based options. Hershey also introduced an organic version of Reese’s Cups in February 2021.

Younger consumers, in particular, are looking to reduce consumption of animal-based