By Levy Masiteng
The great style pilgrimage to Hollywoodbets Durban July has begun its slow, glamorous drumroll.
On Thursday, beneath the polished ritual of the Parade Ring at Hollywoodbets Greyville, organisers unveiled the 2026 theme: “Country Allure.”
The date is set, 4 July, but the mood has already arrived.
For Thembo Ntuli, chairperson of eThekwini Municipality’s Economic Development and Planning Committee, the July is as much an economic engine as it is a cultural crescendo.
Thousands will descend on Durban — punters, fashion disciples, curiosity seekers — filling hotels, energising ateliers, and reaffirming the event’s place as a cornerstone of the city’s creative economy.
“We look forward to welcoming thousands of punters, fashionistas, and visitors to Durban, boosting tourism and hospitality. The event remains key in driving economic growth, supporting jobs and the fashion industry, and contributing to the City’s GDP,” said Ntuli.
Mzwandile Mathonsi of ZWANDYY frames Country Allure
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