By Johnathan Paoli
Renowned South African mountaineer, entrepreneur and activist Angela Yeung is preparing to undertake a historic expedition to summit Mount Everest’s North Side between April and June this year.
As an ambassador of Brand South Africa and founder of the Impilo Collection Foundation, Yeung is not only seeking personal achievement but also aiming to spotlight the critical issue of gender-based violence (GBV) through her climb.
Her initiative, the EmpowerHer Programme, is an ambitious campaign to collect 8,849 bras, one for every metre of Everest’s elevation. These bras will be distributed to GBV survivors across South Africa, symbolising dignity, empowerment and solidarity.
“Climbing Everest is a monumental challenge, but it pales in comparison to the daily battles faced by survivors of GBV. Each bra we collect symbolises a message of solidarity: You are seen, valued, and deserving of dignity,” she said.
Yeung stressed gender-based violence as a pressing crisis in
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