Milan has added the title of Olympic city to its long-held monikers as Italy’s fashion and finance capital, a legacy that crowns two decades of growth that reshaped the skyline and boosted investment, tourism, and cultural life.
The legacy of the Milan Cortina Winter Games is both physical, in new facilities and infrastructure, and intangible, burnishing Milan’s global image. It’s the second major event to leave a lasting mark on the city, after the Expo 2015 world’s fair brought new investment, tourists and talent.
“Milan is more and more creating a distinctive brand able to attract an international audience,’’ said Dino Ruta, who is heading up a Bocconi University study on the Olympics’ economic impact for the International Olympic Committee, expected later this year.
Tangible impact
The physical legacy of the Milan Cortina Olympics is relatively slight, by design. The Games were spread out over seven city, valley and mountain
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