MIDDLE East Eye’s ‘Discover’ was highly commended as ‘Best Lifestyle/Leisure News Site’ at The Drum Online Media Awards 2020. Here, the team behind the entry reveals the challenges faced and strategies used to deliver this successful project.
The challenge
The Middle East and North Africa (MENA) is a dynamic and vital region, home to more than half a billion people, where nations and people, cultures and trends fuse, often with global resonance. But too often it is portrayed by the wider media as only a region of conflict.
The strategy
Discover (middleeasteye.net/discover) launched in February 2019 as part of Middle East Eye, the independent news-led platform which covers MENA and related issues.
Discover’s primary goals are to highlight stories which offer a fresh perspective on the people, communities and beats that matter; stories that go beyond the stereotypical or would not otherwise not find a platform; stories that stimulate conversation
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