If there is one thing that a man can put on his body that speaks volumes more about him than any item of clothing, it is his cologne. Like the Emperor’s new clothes, the fragrance is completely invisible, appealing to only one of our five senses, and barely makes it through a whole day unscathed.
It can signal deep-seated psychological cues to the smeller, connecting with memory and experience, or all too often grab the unwilling attention of passersby as an all-enveloping cloud.
Wearing cologne may be one of the best applications of the maxim, “less is more.” What is the best way to wear cologne, though? Let’s start with an explanation of this bedrock of men’s grooming.
What is Cologne?
All fragrances are basically a mixture of oils, alcohol, and water. While the strengths and concentrations can vary from one product to another, most men’s colognes contain around
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