KENYA has tapped British supermodel Naomi Campbell to market the country as a top tourism destination, in efforts to boost recovery of the sector which has been hard hit by the Covid-19 pandemic.
Ms Campbell, who has been in Kenya for holidays since December, met with Tourism secretary Najib Balala at the weekend where they agreed on the appointment.
“We welcome the exciting news that Naomi Campbell will advocate for tourism and travel internationally for the Magical Kenya Brand,” Mr Balala said in the announcement on Tuesday.
The 50-year-old model, who is also an actress and businesswoman, has a large social media following of over 13 million on her channels.
Ms Campbell has lauded the improvement of infrastructure at the Coast particularly the upgrading of the airport in Malindi.
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