Microsoft hopes Mico succeeds where Clippy failed as tech companies warily imbue AI with personality

Clippy, the animated paper clip that annoyed Microsoft Office users nearly three decades ago, might have just been ahead of its time.

Microsoft introduced a new artificial intelligence character called Mico (pronounced MEE’koh) on Thursday, a floating cartoon face shaped like a blob or flame that will embody the software giant’s Copilot virtual assistant and marks the latest attempt by tech companies to imbue their AI chatbots with more of a personality.

Copilot’s cute new emoji-like exterior comes as AI developers face a crossroads in how they present their increasingly capable chatbots to consumers without causing harm or backlash. Some have opted for faceless symbols, others like Elon Musk’s xAI are selling flirtatious, human-like avatars and Microsoft is looking for a middle ground that’s friendly without being obsequious.

“When you talk about something sad, you can see Mico’s face change. You can see it dance around and move as it