TOURISM Minister Lindiwe Sisulu on October 12 unveiled Destination South Africa’s Global Advocacy Programme to ramp up advocacy efforts in key source markets around the world.
The programme was initiated by the Department of Tourism, South African Tourism and the Tourism Business Council of South Africa (TBCSA).
It forms part of the Tourism Sector Recovery Plan, which was recently adopted by national government and the tourism sector.
“We are going to embark on a strategic yet direct approach to our markets to ensure that consumers, trade partners and the global media are truthfully informed about the memorable and affordable, easy accessibility and safety factors that come with travelling to South Africa in this Covid-19 environment,” said Sisulu.
She stated that the department had dealt with various missions and embassies in working behind the scenes to get South Africa off of other countries’ travel red lists and travel advisories, which had shut the country out of
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