WHEN Genesis first arrived as a standalone luxury brand in 2017, it had one hand tied behind its back; with no SUVs available in its lineup, its sedan-only strategy limited its appeal to only a small slice of the current automotive landscape.
That all changes with the 2021 Genesis GV80, a midsize sport-utility contender that dives head-first into a market gone mad for big, plush people movers.
On the plus side, it’s a vehicle that promises to plunk the Genesis brand onto a far larger stage than it’s had up to this point in its brief existence.
But the GV80 has been tasked with the role of ambassador in perhaps the most competitive, cutthroat corner of the high-end segment.
Doing sport-utility battle with BMW (the X5), Mercedes-Benz (the GLE-Class) and Audi (the Q7) is a challenge that more often leaves scars rather than scaring up new customers for those few
You’ve reached your free article limit
Subscribe to enjoy unlimited access to trusted journalism. Cancel anytime.
Subscribe nowNeed help? molokom@insidepolitic.co.za
