By Simon Nare
South African companies in the tourism sector are slowly warming up to the concept of offering cheap and affordable rates to locals to enable them to travel and explore the beauty of their country.
This bodes well for tourism growth and translates into job creation, said Tourism SA domestic head Mashoto Mokgethi.
Mokgethi said this significant shift was brought about by the Shot Left campaign set up in 2004 to solely focus on developing a domestic travel market for locals.
Almost two decades later the campaign is starting to reap the rewards, said Mokgethi.
Talking to Inside Travel remotely on the sidelines of the Africa Travel Indaba at the Durban Inkosi Albert Luthuli Convention Centre Mokgethi said there were still challenges to get South Africans to travel but improvements are being made as new ways of travelling are introduced when information is shared. But she was quick
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