Snoop Dogg has become a “co-owner and investor” of Welsh soccer club Swansea. The former Premier League club, which plays in the English second division, didn’t disclose financial details in Thursday’s announcement, which shines a spotlight on yet another unheralded team from Wales after Wrexham’s well-documented journey.
“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” the American rapper and entertainment icon said in the announcement.
“The story of the club and the area really struck a chord with me,” he added. “This is a proud, working class city and club. An underdog that bites back, just like me.”
Snoop Dogg, who has more than 88 million Instagram followers, helped launch the team’s 2025-26 home shirt last weekend.
The club ownership group added: “To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for
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