DATA from global research firm Counterpoint reveals strong growth in the wearables market, particularly among smartwatches, which grew 27% year on year in the second quarter thanks to strong demand for sub-$100 devices.
According to Counterpoint’s Global Smartwatch Model Tracker, Apple maintained its top position in terms of shipments, but its market share declined slightly compared to the same period last year due to intensifying competition with Chinese and Indian brands.
Among the global Top 5 smartwatch original equipment manufacturer (OEMs), Samsung and Garmin showed a remarkable shipment growth of 43% and 62% YoY, respectively, exceeding the average market growth rate and recording higher growth rates than other top brands.
Thanks to the steady popularity of the Galaxy Watch 3 and Watch Active 2, Samsung showed a quick recovery from last year’s somewhat sluggish performance, Counterpoint said.
Garmin recorded its highest shipments ever during the quarter. Among the Top 5
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