Mexican designer blends soccer and pre-Hispanic culture ahead of World Cup

María Teresa Hernández

It’s no coincidence that Hugo Rosas’ jersey designs ahead of the World Cup resemble some of Mexico’s most iconic decorations. His work fuses soccer and Mexican identity to showcase his country’s culture beyond its borders.

His latest collection is called “Calados del Alma” or “Cutouts of the Soul.” It draws inspiration from ancient Mexican beliefs and papel picado, the delicate cut-paper ornaments commonly used during local celebrations and holidays.

“We try to create concepts that resonate with us and convey traditions that make Mexicans feel proud,” said Rosas, who has run a workshop with his brother Andrés near Mexico City since 2022. “The country’s best is reflected in papel picado, colors and town celebrations.”

The first jersey sketched by the brothers portrayed Quetzalcoatl, the feathered serpent deity revered by several pre-Hispanic civilizations. That garment remains Andrés’ favorite to date.

“Quetzalcoatl represents a balance that sees