THE luxury watch industry has gone through three major crises or threats in the past 50 years. These crises include the 1970’s Quartz Crisis, the 2009 financial crisis, and the most recent one is 2020, the pandemic Covid-19.
Due to these crises, and their knock on social and economic impacts, the sales of watches has both decreased and increased drastically at different times.
Specifically, if we talk about the Covid-19, the pandemic initially dealt a huge blow to the watch industry with reported sales decreasing.
However, with the passage of time, the situation is improving and things are finally getting back to normal. That initial downturn quickly looks to have been reversed with a renewed confidence in luxury watches now being to take hold again.
So, should we expect something new from luxury brands in 2021 taking into consideration the pandemic situation? Well, premier brands such as Rolex and Omega
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