By Nqobile Dludla
South Africa’s SPAR Group (SPPJ.J), opens new tab plans to open its first premium grocery store in the second quarter of next year, with up to four stores planned for the year as the retailer targets affluent shoppers.
South African grocery retailers have been refining their strategies to appeal to both affluent and low-income customers, to gain a bigger share of customers’ wallets.
They are also moving into new non-food areas by opening standalone stores for products such as pet and baby supplies, clothing and outdoor adventure products, to diversify and generate additional income.
“We’re on track to launch in the first half of next year, it might be just after Easter,” SPAR Group’s CEO, Angelo Swartz, told Reuters on Thursday, having set out the plan in March.
“The launch will initially be one store, although we have three or four planned for the year.”
The retailer,
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