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Booze-Free Bottle Shops Are Making Dry January Easier Than Ever

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THERE’s an old brick building on the corner of Broome and Mott in Lower Manhattan that was once home to a large horse-drawn carriage company.

Back in the 1800s, carriages constructed at the Brewster factory were considered the height of American luxury.

Vanderbilts and Astors bought Brewster carriages. “Brewster green,” two centuries later, is still a thing.

The color lives on. The carriage factory does not. The Brewster building is now home to high-end condos, though it continues setting trends south of Houston as evidenced by its newest ground floor retail tenant—a small store called Spirited Away—that markets itself as New York City’s very first booze-free bottle shop.

This is a business catered to people who love high-end cocktails. But it doesn’t sell any alcohol.

“I never wrote a business plan,” said Spirited Away owner Douglas Watters, an ex-banker who quit his finance job this past fall to run the

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