Douwe Egberts will soon be in American hands after US drinks manufacturer Keurig Dr Pepper announced it will be acquiring the coffee brand’s parent company, JDE Peet’s, in a deal involving €15.7 billion (R322 Billion). To give you an idea of how hot coffee is right now, Adidas is valued at €16.6 billion.
JDE Peet’s is mostly known for its several coffee and beverage brands, including L’Or, Pickwick, Senseo, and Douwe Egberts.
The company, which has clashed with several supermarkets over coffee prices recently, is listed on the Amsterdam Midkap, the stock exchange for medium-sized companies in the Netherlands. With a market cap of almost €13 billion (R267 billion), the company employs around 2,100 people in the Netherlands, including staff at their Amsterdam headquarters.
The company reported revenue of €8.8 billion last year, with a global workforce of over 21,000 people, though it recently announced plans to close a coffee
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