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Early Pioneers: South African Business Must Draw On Its Rich Heritage

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THEBE MABANGA

AS SOUTH AFRICA negotiates its way out of the COVID-19 pandemic, one of the key ingredients required for successful and sustained economic recovery is entrepreneurship.

South Africa needs business of all types: traditional and new age technology businesses of all shapes and sizes, many owned by people who, owing to the country’s history, were prevented from running businesses.

The truth is South Africa has much richer and colourful business heritage that its most prominent companies suggest.

Yes. There are companies such as Anglo American founded in 1917 by Ernst Oppernheimer that are still standing as global giants after 100 years; there is also Rembrandt founded by the new nemesis Rupert family as well Pick n Pay, founded Raymond Ackerman.

The emergence of Elon Musk from a white middle class background with a mixture of private and public schooling is not an accident of history, in the form of

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