DEMONSTRATORS damaged seven of South African drug retailer Clicks Group’s shops on Monday and forced others to close during protests over what they said was a racist advertisement posted on its website.
The advert by TRESemmé, a Unilever Plc brand, showed an image of African black hair which it described as “dry and damaged”, while an example of white hair was referred to as “fine and flat”.
The advert, posted on Clicks’ website on Friday, provoked a backlash on social media and the retailer removed it the same day. It apologized, as did TRESemmé South Africa.
But on Monday, protesters led by hard-left party Economic Freedom Fighters (EFF) demanded Clicks stores be shut for at least a week. Some wore EFF’s trademark red hard-hats and overalls and sung struggle songs outside Clicks stores.
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