US doughnut chain Krispy Kreme has been involved in a humanitarian fundraiser for Palestinians in Gaza, putting itself on the same side as millions of protesters around the world. This might sound unsurprising in an era when global brands regularly align with popular causes, but virtually none has wanted to touch Gaza.
Even Krispy Kreme’s involvement is only through a company programme that is neutral about who it supports. It allows anyone to set up a fundraiser in which donors can make contributions through buying doughnuts. In this case, the fundraisers were the University of California’s Middle Eastern Student Association, who raised around US$24,000 (£19,400) for humanitarian aid.
Otherwise, the most notable exception to the corporate avoidance of Gaza is the cosmetics brand, Huda Beauty. Set up a decade ago by American-Iraqi beauty influencer Huda Kattan, the Dubai-based company recently pledged US$1 million for humanitarian aid to Gaza. Kattan also
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