- Advertisement -spot_img

How hip-hop went from being shunned by big business to multimillion-dollar collabs

- Advertisement -spot_img

Must read

BY GLENN GAMBOA

The signs of hip-hop’s influence are everywhere — from Pharrell Williams becoming Louis Vuitton’s men’s creative director to billion-dollar brands like Dr. Dre’s Beats headphones and retail mainstays like Diddy’s Sean John and Jay-Z’s Rocawear.

It didn’t start out that way.

The music genre germinated 50 years ago as an escape from the poverty and violence of New York City’s most distressed borough, the Bronx, where few wanted to invest in its businesses or its people. Out of that adversity blossomed an authentic style of expression, one that connected with the city’s underserved Black and Latino teens and young adults, and filtered through to graffiti, dance and fashion.

As hip-hop spread throughout New York, so did a culture.

Hip-hop was born in the Bronx, rising from the ashes of a borough ablaze with poverty, urban decay and gang violence. Fifty years later, it is a multi-billion-dollar global industry,

You’ve reached your free article limit

Subscribe to enjoy unlimited access to trusted journalism. Cancel anytime.

Subscribe now

Need help? molokom@insidepolitic.co.za

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Inside Education E-edition August 2026

spot_img

Services Seta 2026

spot_img

CATHSSETTA

spot_img

AVBOB STEP 12

spot_img

Inside Metros G20 COJ Edition

spot_img

JOZI MY JOZI

spot_img

QCTO

spot_img

Latest article