By Simon Nare
Meetings Africa, the continent’s grand gathering of business events industry players, kicked off at the Sandton Convention Centre in Johannesburg on Tuesday.
During the two-day event, exhibitors from 26 African countries will rule the trade floor to lure global buyers from across the world. Around 8000 meetings, where delegates will exchange ideas and knowledge, have been confirmed.
Tourism Minister Patricia de Lille will deliver the keynote address and then join a panel discussion on the recently launched Trusted Tour Operators, which has been billed as a key feature in this year’s meetings.
The initiative was introduced to have a seamless visa application system and saw the first group of tourists from China arriving at the Cape Town International Airport at the weekend.
The Tourism Department, which is hosting the event, said in a statement that the gathering was an affirmation of its commitment to positioning Africa as
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