It’s a Jack and Coke with no bartender required. Coca-Cola Co. said Monday it’s partnering with Brown-Forman Corp., the maker of Jack Daniel’s Tennessee Whiskey, to sell premixed cocktails. The canned Jack and Coke will be sold globally after a launch in Mexico late this year. A zero-sugar version will also be available.
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Brown-Forman President and CEO Lawson Whiting.
The move comes amid strong global sales of of ready-to-drink alcoholic blends, including hard seltzers like White Claw. Global consumption of ready-to-drink beverages jumped 26% in 2020 and 14% last year, according to IWSR Drinks Market Analysis, an alcohol market research firm. For comparison, global consumption of all alcohols was up 3%.
Louisville, Kentucky-based Brown-Forman has been making ready-to-drink cocktails since 1994, when it launched
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